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Allen Carr. The Easy Way to Stop Smoking.
After 30 years of heavy smoking, Carr quit in 1983, at the age of 48. He subsequently left his job as an accountant in the same year and opened the first "easiest way" clinic, to help other addicts. Carr wrote a number of books intended to lead to smoking cessation and loss of excess weight, some of which were best sellers. Carr writes that smoking addiction is psychological and therefore this is the most significant factor in addiction to cigarettes. The book is divided into 44 chapters, whose purpose is to lead the smoker to, upon completion of reading the book, make the decision to quit smoking.